When the DM-20 was introduced back in the 90’s, it came without a phono input, but there was a little slot for installing one, which could be bought seperately. Quite clever for time actually – if you didn’t need a phono input, you didn’t pay for one, and if you needed one, it could just be added. Furthermore, if you wanted to upgrade it later, you could just swap it.
But many were sceptic for mainly two reasons
A) Is Densen going to be around in 20 years? and B) Why would they still make modules that fit my by then ancient amplifier?
A answers itself. B takes a bit more explaining, but for us at Densen it’s rather intuitive.
We do not want our customers to feel like they buy a product. It’s about an experience. That experience starts with a product which is of high quality and made with highest quality components – And of course it also looks good.
Then a few years later, you want to expand your system – no problem. All Densens all follow the same design philisophy and carry the same finish, so you can always upgrade your system with a matching partner.
If you have an amplifier you love, you will be reluctant to replace it, and if you then call the manufacturer, and they tell you the only option is to buy a new one, you won’t come back to that company any time soon. And then most importantly – if we at Densen were customers at our company, would we like to be able to upgrade our amplifiers forever, or would we prefer to buy cheap upgrades as we go along? We don’t think this question needs answering.
So in conclusion, this small DP-module quickly became a part of Densen DNA: A promise of continued upgradability. In later models starting with the original B-250 from 2005 an ‘expansion port’ was added (as is seen on computers) where different modules can be fitted – surroundboards, DAC’s and soon a streaming board.
All this because a Densen isn’t just a product. It’s a promise of great music experience which allows you to forget all about the Hi-Fi and just focus on the music.
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